Work

Markenbewertung: Markenstärke und Markenwert

Year: 2022

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-38091-5_6

Authors: Mijka Ghorbani, Arne Westermann

Institution: International School of Management

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4313348564

FWCI: 0.843

Cites: 14

Cited by: 1

Related to: 10