Work

Omni-Channel-Strategien durch Customer-Touchpoint-Management erfolgreich realisieren

Year: 2023

Type: book-chapter

Source: Edition Sales Excellence

DOI: 10.1007/978-3-658-38433-3_27

Authors: Franz-Rudolf Esch, Thomas Alt, Christian Knörle

Institution: Henkel (Germany)

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4323908104

FWCI: 2.68

Cites: 14

Cited by: 4

Related to: 10