The Relationship Between Service Quality of Accommodation Establishments in Turkey and Customer Satisfaction: a Meta-analysis Study
Year: 2023
Type: review
Study designs: Systematic Review, Meta-Analysis
Abstract: Service quality and customer satisfaction are two concepts which are frequently studied in the literature.These concepts are not only related to marketing and business management disciplines but also tourism.Accommodation establishments attribute importance to these concepts.And there are many national and international studies about them.The aim of this study is to analyze the relationship between service quality of accommodation establishments in Turkey and customer satisfaction with meta-analysis method.Meta analysis can be described as "analysis of the analyses" or "total analysis".Also, it can be described as the total analysis of the quantitative studies published.For this reason, the articles which were published in Turkish were obtained and 6 samples with 6 correlation coefficients extracted from 5 articles.They were analyzed with CMA software.When the effect size which is an important finding in meta-analysis is examined, the relationship between service quality of accommodation establishments in Turkey and customer satisfaction has a positive, very large and significant correlation (g=1,314; p<0,05).
Author: Erkan Kadir ŞİMŞEK
Institution: Akdeniz University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4361208573