Work

Mall Customer Segmentation Engine Through Clustering Analysis

Year: 2023

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/978-1-6684-7105-0.ch006

Authors: Meenu Vijarania, Nitin Kumar, Rohit Kumar, Swati Gupta

Institution: KR Mangalam University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4367677004

FWCI: 4.073

Cites: 29

Cited by: 6

Related to: 10