Integrative conceptual framework of student loyalty, service quality, e-service quality and university image in open and distance learning
Year: 2023
Type: article
Authors: Yon Rosli Daud, Mohd Rushidi Mohd Amin
Institutions: Open University Malaysia, INTI International College Penang
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W4367841111