This work has been retracted.

Work

Retracted: An In-Depth Analysis of the Role That ML and Big Data Play in Driving Digital Marketing’s Paradigm Shift

Year: 2023

Type: conference-paper

Source: International Conference on Computer Communication and Informatics (ICCCI)

DOI: 10.1109/iccci56745.2023.10128357

Authors: Mano Ashish Tripathi, Ravindra Tripathi, Femmy Effendy, Geetha Manoharan, M John Paul, Mohd Aarif

Institutions: Motilal Nehru National Institute of Technology, STMIK Rosma, SR University, Mahatma Gandhi University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4377964482

FWCI: 40.53

Cites: 26

Cited by: 52

Related to: 10