Work

Digital Marketing Communication Sustainable Hotel Practice of Accor Group in Social Media

Year: 2023

Type: article

Abstract: Digital content becomes a big technical part in marketing work; it uses internet and Instagram media to publish their work and convey their message to the audience with involving their campaign on the progress. As Sustainability Development becomes trend for corporate responsibility, its law nature allowed it to become a trend. Therefore, in order to be successful, Accor Group also takes part in sustainability development, an important corporate responsibility yet at the same time maintaining their business. As a result, what Author gets from the analysis is that how their company profile and what they practiced in digital content synchronized each other, means that they did their duty properly.

Source: International Journal of Economic Business Accounting Agriculture Management and Sharia Administration (IJEBAS)

DOI: 10.54443/ijebas.v3i3.910

Authors: Daniel Susilo, Maria Clara K. Santos

Institutions: Multimedia Nusantara University, Cebu Normal University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

Funder: Universitas Multimedia Nusantara

OpenAlex ID: W4378965409

FWCI: 4.747

Cites: 33

Cited by: 11

Related to: 10