Work

The Role of Integrated Marketing Communication in Marketing Performance: Evidence from Scientific Review of Literature

Year: 2023

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4477398

Authors: Endalkachew Desta, chalchissa Amantie

Institution: Wachemo University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4380449271

Cites: 26

Cited by: 1

Related to: 9