Work

The role of affective ties in the asymmetrical relationship between student satisfaction and loyalty. Comparative study of European business schools

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2023.2204468

Authors: Nino Tandilashvili, Sophie Balech, Marina Tabatadze

Institutions: Institut supérieur du commerce de Paris, Tbilisi State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4381283296

FWCI: 1.72

Cites: 51

Cited by: 11

Related to: 10