Work

Study on Brand Promotion Strategy of Pre-emergence (Herbicide) in Hoshiarpur District of Punjab, India

Year: 2023

Type: article

Abstract: Based on information gathered from 120 respondents, a study carried out in the Hoshiarpur area of the Punjab state discovered numerous Rifit Plus herbicide promotional methods. Henry Garrett's ranking test was employed in the study's analysis. The study's main goal was to determine how best to market herbicides to farmers. According to the study, the first, second, third, fourth, fifth, sixth, and seventh-ranked methods were farmer meetings, demonstrations, company person visits, wall posters, literature displays, phone calls, and van campaigns. Which shows that the respondents' preferred major advertising technique is farmers' meetings.

Source: Asian Journal of Agricultural Extension Economics & Sociology

DOI: 10.9734/ajaees/2023/v41i92014

Authors: Vivek, Nitin Barker, Jayant Zechariah

Institution: Sam Higginbottom Institute of Agriculture

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W4381336033

FWCI:

Cites: 4

Cited by:

Related to: 10