Effect of Religious Attitude and Personal Relative Deprivation on Materialistic Personality
Year: 2023
Type: article
Study design: Observational Study
Abstract: This study focuses to the effect of religious attitude and personal relative deprivation to materialistic personality. The questionnaire form prepared for the study was distributed electronically and 401 people were reached. IBM SPSS program was used to test the hypotheses. According to the results of the correlation test, a significant relationship was found between religious attitude, personal relative deprivation, demographic factors and materialistic personality tendency. While there was a negative correlation between demographic factors and religious attitude and materialistic personality tendency at low level of effect, a significant positive correlation was found between personal relative deprivation and materialistic personality tendency. According to the results of multiple regression analysis, personal relative deprivation, age and gender are significant predictors of materialistic personality tendency, religious attitude is not. According to the results of the independent groups t-test for the gender category, the materialistic personality tendency of women is significantly higher than that of men.
Author: Doğan AYDOĞAN
Institution: Karabük University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4381799178