Work

OMNI Channel: Is It Really Omni?

Year: 2023

Type: article

Source: Asian Journal of Management Cases

DOI: 10.1177/09728201231169871

Authors: Preshth Bhardwaj, Sanjay Mohapatra

Institution: XIM University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4382651972

FWCI: 0.308

Cites: 3

Cited by: 2

Related to: 10