Work

Farmers Dealer Loyalty for Pesticides in Coimbatore District

Year: 1998

Type: article

Abstract: A study was conducted in Coimbatore district with 120 farmers to analyse the dealer loyalty of farmers towards pesticides purchase through a linear multiple regression. The results revealed that the credit availability and quality products were significant at one per cent level, malpractices significant at one per cent but negatively, price and availability of preferred brand were significant at five per cent level. The study also showed thai farmers are loyal to the dealers.

Source: Madras Agricultural Journal

DOI: 10.29321/maj.10.a00738

Author: PADMANABAN N.R

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: hybrid

OpenAlex ID: W4382897307

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Related to: 10