Work

La direction marketing stratégique comme dispositif d'intégration du markéting à la stratégie. Le cas Laser-Cofinoga.

Year: 2012

Type: conference-paper

Source: HAL

Author: Kirova, Valentina

Institution: Excelia Business School

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4384258102

FWCI:

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Related to: 10