Work

GENERATION XYZ’s BRAND ATTITUDE AND PURCHASE INTENTION IN RESPONSE TO INTERNATIONAL FASHION BRANDS: UDONTHANI, THAILAND

Year: 2023

Type: article

Abstract: Electronic learning (e-learning), pedagogy using online technology without physical proximity among the people involved, accelerated due to the recent pandemic and continues its metamorphosis in our endemic world. This new world creates new opportunities to apply e-learning in global contexts, by itself or blended with traditional methods as conditions warrant. Four iterations of a model are described and discussed in terms of adaptability, student satisfaction variables, development of intercultural competence, and global identity. The newest iteration combines previous iterations' e-learning and experiential learning opportunities with participants' occupational and program-specific experiences. The authors include testable outcomes and future possibilities.

Source: PEOPLE International Journal of Social Sciences

DOI: 10.20319/pijss.2023.91.0118

Authors: Paige Paquette, Meg Milligan

Institution: Khon Kaen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4384298928

FWCI: 0.156

Cites: 32

Cited by: 1

Related to: 10