Work

Marketing Strategies on Macro-environment Levels- Success Determinants and Post Marketing Plan Improvisation During Global Trade Policy Changes

Year: 2023

Type: conference-paper

Source: Global Fashion Management Conference

DOI: 10.15444/gmc2023.06.09.04

Authors: Christine Falkenreck, Ralf Wagner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4384470102

FWCI:

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