Work

Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity

Year: 2023

Type: article

Study design: Observational Study

Source: Journal of African Business

DOI: 10.1080/15228916.2023.2239653

Authors: Helen Inseng Duh, Helen Uzezi Wara

Institution: University of the Witwatersrand

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385199282

FWCI: 2.213

Cites: 43

Cited by: 14

Related to: 10