Work

Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs

Year: 2023

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-6684-7735-9.ch003

Author: Farid Huseynov

Institution: Gebze Technical University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4385447133

FWCI: 42.64

Cites: 51

Cited by: 64

Related to: 10