Year: 2023
Type: article
Abstract: The integration of a digital marketing complex allows modern businesses to automate customer interactions, provide personalized services at their convenience, facilitate effective feedback, and conduct highly efficient advertising campaigns. By employing the latest internet marketing techniques, businesses can enhance their competitiveness and even establish entry barriers in some markets. This article explores the fundamental principles of digital marketing, delves into its influence on the business structure, and highlights the evolving business landscape. The challenges companies face while adopting digital technology and digital marketing are also discussed. Various strategies and techniques commonly employed in digital marketing are explored, along with the success stories of companies that have effectively applied these strategies and achieved significant results.
Source: Економіка та суспільство
Authors: Олена Калініченко, Ірина Пойта, Ірина Мосійчук
Institution: Zhytomyr Ivan Franko State University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $40
OpenAlex ID: W4385956321