A Study on Brand Awareness, Brand Loyalty and Brand Satisfaction towards Samsung Smartphone, Bengaluru
Year: 2023
Type: article
Study design: Observational Study
Abstract: The research study is based on Brand Awareness, Brand Loyalty, and Brand Satisfaction towards Samsung Smartphones. The main objective of the study is to assess the Brand Awareness of Samsung Smartphones and analyze the overall satisfaction level of the customers regarding the Samsung Smartphone Company and their loyalty towards the Company. The Study assists us in assessing to what extent the people of Bangalore City region are aware of Samsung Brand Smartphones and their perceptions towards the Brand with a sample size consisting of 125 random people who use Smartphones. The findings of the study suggest that most of the customers are aware of Samsung brand Smartphones, have a positive brand perception, are loyal to the brand and the majority are willing to consider this brand again when purchasing smartphones. The study concludes that the company must think of taking measures to maintain consistency in the quality they provide now and improve the features. Key words: Brand, Awareness, Satisfaction, Loyalty, Customer, Perceived Quality
DOI: 10.55041/ijsrem25607
Author: Anoop A
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4386568482