Work

On the strategic use of product scarcity in marketing

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00976-w

Authors: Rebecca W. Hamilton, A. R. Shaheen Hosany

Institutions: Georgetown University, Goldsmiths University of London

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4387101752

FWCI: 5.787

Cites: 36

Cited by: 37

Related to: 10