Work

The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value

Year: 2023

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-023-00977-9

Authors: Conor M. Henderson, Marc Mazodier, Jamel Khenfer

Institutions: University of Oregon, École Supérieure des Sciences Économiques et Commerciales, Excelia Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: Agence Nationale de la Recherche

Award: PSI

OpenAlex ID: W4387370569

FWCI: 3.542

Cites: 64

Cited by: 23

Related to: 10