Work

Marketing-Mix

Year: 2023

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-39639-8_5

Authors: Fabia Gansen, Michael Pichotta

Institution: B. Braun (Germany)

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4387415550

FWCI:

Cites: 6

Cited by:

Related to: 10