Work

Customer Churn Analysis

Year: 2023

Type: article

Abstract: : Customer churn analysis is a critical process for businesses to understand the reasons why customers stop using their products or services. It involves examining customer data and identifying patterns that can indicate potential churn. By analyzing this data, businesses can take proactive measures to retaincustomers, such as improving the quality of their offerings or targeting specific customer segments. Ultimately, effective customer churn analysis can help businesses reduce customer churn and increase profitability.

Source: International Journal for Research in Applied Science and Engineering Technology

DOI: 10.22214/ijraset.2023.55720

Authors: Tahseen Begum, E Pravallika, M Rushitha, K Kavya

Institution: Koneru Lakshmaiah Education Foundation

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4387922338

FWCI: 0.154

Cites:

Cited by: 1

Related to: 10