Work

Impact of Social Media Marketing Towards Purchase Intention of Green Cosmetics in Indonesia

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: International Conference on ICT for Smart Society (ICISS)

DOI: 10.1109/iciss59129.2023.10291908

Authors: Lim Sanny, Jessica Gabriella Ludony, Kezia Chandra, Glory Aguzman, Rianto Nurcahyo, Melvin M. Ninal

Institutions: Binus University, Saint Paul University Surigao

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

Funder: Binus University

Award: G2572987426

OpenAlex ID: W4387982473

FWCI: 0.944

Cites: 14

Cited by: 2

Related to: 10