Work

Theory development in a globalized world: Bridging “Doing as the Romans Do” with “Understanding Why the Romans Do It”

Year: 2023

Type: article

Abstract: The dialectic between micro and macro theoretical perspectives remains a cornerstone in the study of business and social science. As globalization intensifies, these perspectives offer unique but sometimes conflicting views, with macro theories providing panoramic insights and micro theories zooming into nuanced contexts. The dominance of Western‐centric etic theories, though beneficial historically, faces challenges in the evolving tapestry of our interconnected world. Firms today grapple with intricate landscapes influenced by varied cultural, political, and social factors, necessitating more context‐sensitive tools. This article delves into the merits and limitations of both perspectives, advocating for the symbiotic use of micro and macro theories to navigate the complexities of today's globalized business environment. By nurturing both theoretical paradigms, we pave the way for a richer, more holistic understanding of modern‐day challenges and opportunities.

Source: Global Business and Organizational Excellence

DOI: 10.1002/joe.22234

Authors: Stephen Thomas Homer, Weng Marc Lim

Institutions: Sunway University, Swinburne University of Technology, Swinburne University of Technology Sarawak Campus

Language: English

Topic: Global and Cross-Cultural Management

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,140

OpenAlex ID: W4388162240

FWCI: 41.7

Cites: 55

Cited by: 131

Related to: 10