Work

Unraveling the advertising values and impact of shoppable posts on social media

Year: 2023

Type: article

Study design: Observational Study

Source: The e-Business Studies

DOI: 10.20462/tebs.2023.10.24.5.97

Authors: Sua Jeon, Soo-Kyoung Ahn

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388569766

FWCI: 0.432

Cites:

Cited by: 1

Related to: 10