Work

Effect of product placement labeling on visual product and brand reception – an empirical eye tracking study

Year: 2023

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2023.2275133

Authors: S. Ronft, M. G. Friedrich, Md Sofiullah

Institutions: SRH Fernhochschule – The Mobile University, SRH Fernhochschule Riedlingen, Rhine-Waal University of Applied Sciences

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388794641

FWCI: 0.791

Cites: 57

Cited by: 5

Related to: 10