Work

Role of Alliance Brand Awareness on Customer’s Behavioral Response and Satisfaction: Case of “Sky Team” Global Airline Alliance.

Year: 2023

Type: article

Study design: Observational Study

Source: EuroMed J of Management

DOI: 10.1504/emjm.2024.135993

Author: Ali Kassir

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388901760

FWCI: 1.251

Cites:

Cited by: 8

Related to: 10