Work

Sports Sponsorship and Brand Value

Year: 2023

Type: book-chapter

Study design: Observational Study

Source: Routledge eBooks

DOI: 10.4324/9781003458890-7

Authors: Özlem Işık İnan, Yeter Aytül Dağlı Ekmekçi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4388908997

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