Year: 2022
Type: article
Abstract: The price policy includes a comprehensive analysis of various factors affecting the state and development of commodity markets. The study of the conditions of production and consumption of goods, changes in demand and supply, the state of the general economic situation (macroeconomic factors) is a mandatory element of the price work of enterprises that focus their activities on ensuring the price stability of their goods on the market, ensuring stable and guaranteed conditions for break-even production . Price stability of a product on the market is a new term that shows the assessment of the stability of the position of a given product on a specific market over a certain period of time in a competitive environment. This characteristic of the market position of the product is probabilistic, has no dimensions and is used to assess the level of commercial risk of the enterprise, which determines the possibility of losses when introducing an innovative product to the market at one of the possible prices. Price stability of goods on the market is almost completely determined by the stability and stability of price-forming factors, which are more or less decisive for the prices of specific goods and for their stability over a certain period of time. In addition, at the very initial stage of determining the price level, the degree of its validity depends on the extent to which the determining factors are taken into account. Thus, taking into account the factors that determine the price of products allows you to identify and use the effect of objective laws of pricing.
Authors: Serhiy Pohorielov, Tetyana Kochetova
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4389727118