Work

The Effect of Promotions and Prices on Satisfaction and Implications for Online Transportation Customer Loyalty

Year: 2023

Type: conference-paper

Abstract: This study aims to determine the effect of promotions and prices on satisfaction and the implications for online transportation customer loyalty (a case survey of Grab application users in Bandung City) with direct or indirect influences. The research method used is descriptive and verification meth

Source: International Conference of Economics, Business, and Entrepreneurship (ICEBE)

DOI: 10.4108/eai.13-9-2023.2341102

Authors: Nida Irpana, Juanim Juanim, Erik Alghifari, Yudhi Koesworodjati, Heru Setiawan

Institution: Universitas Pasundan

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4389897331

FWCI:

Cites: 37

Cited by:

Related to: 10