Work

Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda

Year: 2024

Type: review

Study design: Systematic Review

Source: Journal of Creating Value

DOI: 10.1177/23949643231220749

Authors: Vitor Azzari, Emerson Wagner Mainardes, Silveli Cristo-Andrade, Amilson de Araujo Durans, Carliene do Vale, Carlos Jorge Taborda Macedo

Institution: Fucape Business School

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Conselho Nacional de Desenvolvimento Científico e Tecnológico, Fundação de Amparo à Pesquisa e Inovação do Espírito Santo, Fundação para a Ciência e a Tecnologia

Award: G179142473

OpenAlex ID: W4390882500

FWCI: 0.759

Cites: 50

Cited by: 12

Related to: 10