Year: 2023
Type: conference-paper
Abstract: In this era of globalization and continuous rapid business changes many enterprises have emerged to offer various products and services in the market, intensifying stiff competition and forcing many to leave the market due to their inability to compete and sustain.Therefore, companies are required to continuously adapt, learn, and innovate to survive.To face such a competition, companies need to achieve a sustainable competitive advantage by optimizing their internal resources.This paper examines the intersection of psychological capital and social capital in relation to pro-environmental behaviour.While both constructs have individually been linked to sustainable behaviours, their combined impact remains underexplored.Addressing this gap, future research should investigate the interrelationships and underlying mechanisms between psychological and social factors.Additionally, exploring moderating and mediating factors can enhance our understanding of these relationships in different contexts.By bridging these gaps, researchers can provide practical insights for promoting environmental consciousness and fostering sustainable behaviours.
Institution: Magyar Agrár- és Élettudományi Egyetem
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4390922609