Work

Customer Segmentation Based on RFM Attributes Using Machine Learning

Year: 2024

Type: book-chapter

Source: Studies in systems, decision and control

DOI: 10.1007/978-3-031-36895-0_30

Authors: Iyad Khanfar, Isra Khanfar, Mahmoud Odeh

Institution: Zarqa University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4391234918

FWCI: 2.979

Cites: 7

Cited by: 4

Related to: 10