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Green Environment and Generation Z’s Attitudes: The Chalenges of eco-friendly and Product Repurchase

Year: 2024

Type: conference-paper

Abstract: This study aims to determine the effect of environmental knowledge and environmental concern on the attitude and green purchase intention of eco-friendly products in Generation Z in Indonesia. The data collection method used in this study is through questionnaires which are distributed to 287 respon

Source: International Applied Business and Engineering Conference (ABEC)

DOI: 10.4108/eai.21-9-2023.2343026

Authors: Marhadi Marhadi, Novy Sudibyo, Setiawan Priatmoko, Cifebrima Suyastri

Institutions: Magyar Agrár- és Élettudományi Egyetem, Riau University, Eötvös Loránd University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: bronze

OpenAlex ID: W4392173281

FWCI: 1.195

Cites: 54

Cited by: 2

Related to: 10