Work

Softening the Blow: The Power of Rhetorical Frames Used by Social Media Influencers with Sponsorship Disclosure

Year: 2024

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2024.2325408

Authors: Eunjin (Anna) Kim, Esther Thorson, Margaret Duffy, Heather Shoenberger

Institutions: University of Southern California, Michigan State University, University of Missouri, Pennsylvania State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University of Missouri

OpenAlex ID: W4395071049

FWCI: 2.197

Cites: 70

Cited by: 3

Related to: 10