Work

Determinants of emotional brand attachment in casual dining restaurants

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Management Practice

DOI: 10.1504/ijmp.2024.138169

Authors: Navneet Gera, Anjali Garg, Swati Rohatgi

Institutions: Jagannath International Management School, Kalkaji, New Delhi, Bharati Vidyapeeth (Deemed to be University)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396551947

FWCI: 0.488

Cites:

Cited by: 2

Related to: 10