Work

Filling in the gaps: a service ecosystem perspective on purchase groups as interstitial markets

Year: 2024

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-08-2023-0302

Authors: Aditya Gupta, Sheila Roy, Renuka Kamath

Institutions: Illinois State University, S.P. Jain Institute of Management and Research

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396598521

FWCI:

Cites: 80

Cited by:

Related to: 10