Work

Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption

Year: 2024

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/00222437241255650

Authors: So Yeon Chun, Rebecca W. Hamilton

Institutions: INSEAD, INSEAD, INSEAD, Georgetown University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396709013

FWCI: 2.475

Cites: 43

Cited by: 11

Related to: 10