Work

The Concept of Brand Marketing in the Company's Activities: Foreign Experience and Ukrainian Realities

Year: 2024

Type: article

Source: Business Navigator

DOI: 10.32782/business-navigator.75-24

Author: Olha Vdovichena

Institution: Chernivtsi Institute of Trade and Economics of State University of Trade and Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396711366

FWCI: 0.488

Cites: 2

Cited by: 2

Related to: 10