Work

Customer Perceived Value of Luxury Brands with a Perspective of Price Sensitivity and Aesthetics

Year: 2024

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9781032708294-30

Authors: Ritika Malik, Swati Luthra, Naveen Nandal, Chakshu Mehta

Institution: Bharati Vidyapeeth (Deemed to be University)

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396930396

FWCI: 0.734

Cites:

Cited by: 1

Related to: 10