The relationship between customer experience, customer satisfaction, customer trust, and customer loyalty in tourism destination
Year: 2024
Type: article
Study design: Observational Study
Abstract: This research aims to identify the relationship between customer experience, customer satisfaction, customer trust, and customer loyalty on loyalty tourism destination in Banten Province, Indonesia. This research was conducted using a quantitative approach through an online survey with 299 respondents, with SEM Amos to analyze the data. The results show that customer experience has a positive influence on consume trust, customer satisfaction a positive influence on consumer trust, customer experience has a positive effect on customer loyalty, customer satisfaction a positive effect on customer loyalty and customer trust a positive effect on customer loyalty.
Institution: Serang Raya University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4396972448