Work

Digital marketing innovation and industrial marketing: evidence from restaurants' service robots

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-02-2024-0185

Author: Edward C.S. Ku

Institution: National Kaohsiung University of Hospitality and Tourism

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4398215768

FWCI: 8.537

Cites: 71

Cited by: 35

Related to: 10