Work

Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing

Year: 2024

Type: article

Source: Journal of Business-to-Business Marketing

DOI: 10.1080/1051712x.2024.2369764

Authors: Caroline Olufunke Esangbedo, Yu Chang, Adadu Micheal Ushie, Md Moynul Hasan

Institutions: Northwestern Polytechnical University, Xi'an Jiaotong University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4400249295

FWCI: 3.288

Cites: 61

Cited by: 7

Related to: 10