Work

The Influence of Brand Experience on Brand Loyalty Among Mobile Phone Users in Pampanga, Philippines: A Mediation Analysis

Year: 2020

Type: article

Study design: Observational Study

Source: Asia-Pacific social science review

DOI: 10.59588/2350-8329.1313

Authors: Jean Paolo G. Lacap, Antonieta P. Tungcab

Institution: City College of Angeles

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400901903

FWCI: 0.385

Cites:

Cited by: 12

Related to: 10