Work

Value proposition: customer centric value innovation

Year: 2024

Type: reference-entry

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781035307319.ch59

Author: Pekka Töytäri

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400907649

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Related to: 10