Work

Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand

Year: 2024

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.4906112

Authors: Tahir Islam, Vikas Arya, Naeem Akhtar, Harish Kumar, Ying Wang

Institutions: University of International Business and Economics, Management Development Institute, Great Lakes Institute of Management

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4400969478

Cites: 165

Cited by:

Related to: 10