Work

Use of Artificial Intelligence in the Formation of the Marketing Strategy of the Enterprise

Year: 2024

Type: conference-paper

Source: Lecture notes in networks and systems

DOI: 10.1007/978-3-031-66271-3_42

Authors: Chukurna Olena, Tardaskina Tetіana, Alkhimova Violeta, Kofman Viktoria, Pankovets Leonid

Institution: State University of Intelligent Technologies and Telecommunications

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401045232

FWCI: 7.169

Cites: 8

Cited by: 13

Related to: 10