Omnichannel operations in the automotive aftermarket: Consumer reactions to various strategies
Year: 2024
Type: article
Source: Technology in Society
Authors: Lixu Li, Qianjun Zhang, Yaoqi Liu
Institutions: Xi'an University of Technology, MBS School of Business
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Awards: G1739731826, G4811181568, G5728853660
OpenAlex ID: W4401375702